NIKE RUNNING JAPAN—ZOOM FLY + RIVAL FLY

Back-to-front art direction for one of the first extensions of Nike Running's new “Run Swoosh” creative direction. Oversaw concept, shot list, partner selection, styling, locations, post-production, and digital placements.

Athlete Photography—Hana Asano
Product Photography—Dan Forbes
Creative Direction—Rafa Paes

My arm in the frame. 😅

Retail placements in Japan.