AIR MAX 95—WORKSOUT

Five friends in Seoul bought sneakers on Ebay to sell to their friends. Years later, their business is still going and sits at the vanguard of streetwear culture in Korea.

Created the concept, scripts, and art direction in collaboration with Zach Schomburg, telling the WORKSOUT story through the DIY language of 90s music videos. Paired with incredible directors Albert & Kentucker to bring it home.

Directors—Albert Birney and Kentucker Audler
Photography—Sam Balaban
Production—Ways & Means
Creative Direction—Caue Nouer