AIR MAX 95—WORKSOUT

Five friends in Seoul bought sneakers on Ebay to sell to their friends. Years later, their business is still going and sits at the vanguard of streetwear culture in Korea.

Created the concept, scripts, and art direction in collaboration with Zach Schomburg, telling the WORKSOUT story through the DIY visual language of music videos from the era. Paired with directors Albert & Kentucker to bring it home.

🏆 Webby Honoree for Video & Film: Viral, Experimental & Weird

Directors—Albert Birney and Kentucker Audler
Photography—Sam Balaban
BTS Videography—Marnie Ellen Hertzler
Production—Ways & Means
Creative Direction—Caue Nouer