WC26 KIT LAUNCH—BRAZIL

Threat of joy.

Pulled in immediately after the shoot to curate selects, direct post-production, and oversee development of images and graphics into a system that worked within the larger WC kit launch.

Photography—Yudo Kurita
Concepting/Production/Graphics—WK São Paulo
Creative Direction—Caue Nouêr

alegria que apavora
paquetá poster
estêvão
estêvão
vini jr
richarlison poster
richarlison poster
paquetá
vini jr
brazil cage artifact
brazil canarinho artifact
brazil kit artifact
brazil in retail

The campaign in Thailand retail.

brazil in retail
posters
memes

Paquetá memes were out of control.

AI canarinho animation.