NIKE FOOTBALL—PHANTOM GX

More grip, more precision.

Ideated a huge swath of visual metaphors representing Phantom’s new benefits, focusing on the sticky Gripknit™ upper. Assisted art direction and edit on arrow video, directed post production on photography, built type, layout, digital, and collaborated on retail.

3D & Motion—FutureDeluxe
Product Photography—Tyler Ashlock
Athlete Photography—Lucas Garrido
Production—Ultra London
Creative Direction—David Oliva

Early concepts centered on the idea that Phantom's materials relate to animals abilities, a lab in which those creatures run amok and help construct the boot, and how those qualities can be imparted on players.